After I got to 1,000 listings in Old Vintage Goodies on Etsy, I asked myself "Self, do you REALLY want to focus on eBay? I mean REALLY?!" I have over 500 items listed there and no matter how hard I try, I just CANNOT love it. I can't. I have tried and tried. I read eBay blogs for inspiration, I belong to an eBay group on Facebook, and my heart is still without any form of eBay love.
When I go out shopping, I buy vintage, paper, and flatware. I have Etsy blinders on. I do not enjoy shopping for eBay. AT ALL! Some of of what I buy ends up NOT being old, and I am perfectly fine listing it on eBay. However, I in no way like buying anything that ACTUALLY sells on eBay.
Plush gives me the willies. (Does Pooh have bedbugs?! Scabies?!? LICE?!?!?)
SHOES?!?! Other people's feet?!?!?!? I think not!!!!
I really do not want to exceed my 500 free listings a month I get with my Premium Store subscription.
So I ran into a bit of a dilemma.
I'm not exactly a sit around and twiddle my thumbs kinda person.
I have bins and bins and bins of stuff in my garage.
I still LOVE shopping.
So I went back and read in my blog and realized a couple of things:
1. My OVG shop is too big.
(Disclaimer: This is in no way scientific! This is just my research based on my own observations! Take what you will from it!)
As of right now, with the way Etsy is set up and search apparently runs, my research findings have remained constant this past year. Larger shops (talking about only those that sell an eclectic array of vintage items) do not seem to do better on Etsy. The shops that I have watched very closely seem to do the best with between 250-500 listings.
It may have a lot to do with the limited number of categories Etsy has as a whole and the even more limited number of categories an individual shop is allowed to have. Stuff starts to get lost in a shop after 500 items.
My OVG sales to listings ratio really stalled out when my shop had between 400-500 listings.
2. You can't sell what isn't listed.
I need to list! I have bins and bins and bins of stuff to put up!
So I looked at my OVG shop, looked at my bins, and decided to split my shop into 3. I took one of the most plentiful items I have- paper ephemera- and made a second shop called:
I also looked at my shop and my bins and wondered what item I have a ton of that I could make into more of a specialty shop. I came up with a third shop called:
I tied them altogether under the Old Vintage name and away we go! (You can click on the banner to check out the shop if you want!)
My OVG shop will still get new items everyday (starting tomorrow as the initial push to get some items in these shops is over) and I will move flatware and paper to the new shops as they expire while also listing new items in those as well.
This will drop my OVG shop back to around 500 listings by the end of January and my other shops will grow!
Them's the plans for now!
Any new plans for you?